Customer Relationship Management (CRM)

In a world of AI and overwhelm, Customer Relationship Management (CRM) is even more important today as it allows brands to focus on hyper-personalisation and tailored customer experiences, the way of the future. From crafting personalised journeys to boosting retention rates, it all starts with a "Hello (insert customer name>".

DStv Customer Retention Campaign

DStv was experiencing a high rate of customer churn and asked for help to create a customer lifecycle CRM campaign, from aquisition to loyalty, to create more connection with their customers.

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