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Tessa Davel
Tone of Voice
& Style Guides
ABSA ABBY TONE OF VOICE & STYLE GUIDE
A few screens from the guide I created about how to write for Abby at Absa. The guide includes Abby's persona, style do's and don'ts, tone of voice do's and don'ts, a list of exclusion words, error message examples, formatting examples, inclusive language, call-to-action buttons, and the sign-off process.
ABSA WHATSAPP TONE OF VOICE & STYLE GUIDE
Examples from the WhatsApp tone of voice and style guide I created for Absa as none of their products had previoulsy been on WhatsApp. The guide is similar to the Abby guide in terms of format, but is WhatsApp specific and doesn't include a persona.
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